Is your website an asset or a liability?
Not all websites are created equal… in fact, your website could just as easily be HURTING your business as it could be helping your business, so it’s vital that your website is set up in the right way, and working for you (not against you) 24/7.
Why is your website so important?
Regardless of whether you sell accounting services, run a pizza restaurant, paint houses, exterminate pests, are a personal trainer, or have any other kind of business where you sell something to someone, your website should be an asset.
At a minimum, it’s the face of your business. For people who search for you on the web, it’s the first impression they’ll get and has a MAJOR impact on sales.
Secondly, it’s an information hub. Maybe your prospect already knows who you are, but needs to find contact information, or to know your operating hours, or to find specific details about the services you offer… failure to provide succinct information in an easy-to-find way will hurt your business.
Thirdly, just as important as the other two things we’ve mentioned already, the way your website is configured will impact if people can even find you in the first place.
The key to getting found.
Long gone are the days of simply building a website and waiting for people to find it. Every element of your website needs to be precisely configured, otherwise, your entire web strategy will be stuck in first gear. You won’t get the rankings you wish for, and your traffic will be almost nonexistent – in which case, why even bother having a website!
There are dozens of factors that need to be considered, and they all build upon one another to ensure your website gets the maximum exposure possible. A few of the main factors include:
- Mobile-Friendly Pages
- Contact & About Pages
- A Logo That Search Engines Can Read
(not just an image)
- Optimized Pages For SEO (meta info, layout, etc)
- Strategic Internal Link Placement
- Retargeting Pixels
- Load Time Optimization (and page caching)
- An XML Sitemap
- Robots.txt File Setup
- Smart Site Architecture
- An Optimized 404 Page
- SSL Certificate
- Image Alt Attributes
- Scheme.org Structured Data
- Correct <h1> And <h2> Tag Usage
- Strategic Outbound Site Links
- LSI Keywords
- Social Sharing Integration
What can we offer?
Unlike most companies who might try to sell you a website, we not only have 15 years of experience building websites, but we’re also at the forefront of Search Engine Optimization, and you really need both if your web strategy is going to succeed.
A pretty face helps, but what’s under the hood is just as important, and we’re experts who can provide you with both pieces of the puzzle so that you get the results your business needs. Our all-encompassing solution includes:
- A fully optimized, mobile-friendly design WordPress powered website
- Installation of WordPress plugins – so your site will run as efﬁciently as possible
- Google Map – for directions to your ofﬁce
- Installation of Google Webmaster tools and analytics
How much does it cost?
Different businesses have different requirements, and as such, the website development price varies depending on exactly what your business needs are.
To give you an idea, 90% of the websites we design and build for our clients fall in the $1500 – $3000 range, with a few exceptions at lower prices (where minor modiﬁcations are needed) and higher prices (where more complex integrations or more content/pages are needed).
The next step in having us build or upgrade your website is to reach out to us and request a free consultation. Once we know what is required, we’ll be able to give you a quote